Que Pasa launches News Year's Eve campaign

Published: 11/12/07

Que Pasa is launching a campaign to bring back the excitement of New Year’s Eve.

The aim is to try and recapture the sense of fun and anticipation that used to surround December 31. Brand Manager Paul Wright believes that since Millennium Eve an increasing number of people have opted to celebrate at home.

Paul said: “Traditionally New Year’s Eve was one of the most popular dates on the calendar, a real chance to socialise with friends in a lively atmosphere. But in recent years people have got tired of expensive drinks and high entry fees, with little value for their money and many prefer to stay indoors. We think the time is right to make some changes.”

As a result Que Pasa is bringing the Latin Spirit to the UK with its unique Rio Carnival – an extravagant and colourful party with carnival Queens, conga parades, maracas, garlands, samba dancing and a carnival cocktail – the Copacabana. Customers across the country will also be encouraged to wear carnival dress.

Tickets will be limited with all guests receiving garlands. There will also be special carnival booths available to book in advance for groups of six – these include the entry fee, a booth for the whole evening and carnival party food.

“New Year’s Eve is a significant date but there’s no doubt that it has lost some of its magic and it’s up to us to try and recapture that special feeling. It’s time to give people a fun evening, that’s well organised and good value for money.”